Michael Vax has over 20 years of leadership experience across the Digital Commerce landscape. He has led the development of eCommerce platforms at Hybris, Spryker, and Elasticpath. With this extensive experience, he is currently helping customers up-skill their teams in Digital Commerce, develop innovative roadmaps and boost their market growth in his new consulting company CommerceIsDigital. Today, Piotr speaks to Michael about the digital commerce landscape, which keeps broadening into markets previously unheard of in the digital sphere. They also talk about the pros and cons of a feature-driven vs. industry-driven vs. architecture-driven approach, the lessons B2C can learn from the B2B business, and what would be the best first steps if you want your company to go through a digital transformation.