This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore how setting clear intentions can bring more meaning and alignment to your work, your relationships, and even how you plan for the year ahead.
At its heart, this episode is about clarity and purpose. When you know what truly matters to you, decisions get easier, opportunities become clearer, and your sense of fulfillment grows. Whether you’re running a business, raising a family, or just trying to stay grounded in a busy world, leading with your values turns day-to-day choices into something intentional and deeply rewarding.
🔖 Chapters –
00:30 Chucks notebook
04:36 Core Values
14:29 Bacas core values
20:22 what to do with your core values
28:02 chucks plans
35:15 chucks current goals
🔗 Links –
Values Worksheet:
https://tinyurl.com/CatandCloud
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
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This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore how setting clear intentions can bring more meaning and alignment to your work, your relationships, and even how you plan for the year ahead.
At its heart, this episode is about clarity and purpose. When you know what truly matters to you, decisions get easier, opportunities become clearer, and your sense of fulfillment grows. Whether you’re running a business, raising a family, or just trying to stay grounded in a busy world, leading with your values turns day-to-day choices into something intentional and deeply rewarding.
🔖 Chapters –
00:30 Chucks notebook
04:36 Core Values
14:29 Bacas core values
20:22 what to do with your core values
28:02 chucks plans
35:15 chucks current goals
🔗 Links –
Values Worksheet:
https://tinyurl.com/CatandCloud
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall.
We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It’s a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.
🔖 Chapters –
00:00 Welcome Ben
05:04 Building a Coffee Culture: Insights from Experience
10:01 Career Progression in Coffee: Challenges and Opportunities
15:05 Intentional Roasting: Quality vs. Relationships
20:03 The Importance of Commitment: Investing in Producers
24:58 Storytelling in Coffee: Beyond Quality
29:55 The Experience of Coffee: More Than Just a Beverage
40:54 The Evolution of Coffee Roasting Technology
43:53 Brand Identity and Community Engagement in Cafes
47:14 The Power of Authentic Experiences Over Social Media
53:03 Creating a Unique Cafe Culture
01:00:39 Some bullsh!t
🔗 Links –
Connect with Ben:
Instagram: https://www.instagram.com/benyoman_/
Made of Many Instagram: https://www.instagram.com/madeofmanycoffee/
Connect more with Cat & Cloud:
Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud webstore: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we've utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Cat & Cloud Podcast
This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore how setting clear intentions can bring more meaning and alignment to your work, your relationships, and even how you plan for the year ahead.
At its heart, this episode is about clarity and purpose. When you know what truly matters to you, decisions get easier, opportunities become clearer, and your sense of fulfillment grows. Whether you’re running a business, raising a family, or just trying to stay grounded in a busy world, leading with your values turns day-to-day choices into something intentional and deeply rewarding.
🔖 Chapters –
00:30 Chucks notebook
04:36 Core Values
14:29 Bacas core values
20:22 what to do with your core values
28:02 chucks plans
35:15 chucks current goals
🔗 Links –
Values Worksheet:
https://tinyurl.com/CatandCloud
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
