In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Katey Johnson, a first-generation rancher and beef advocate, to talk about addressing consumer concerns in today’s beef industry. From questions about grass-fed vs. grain-finished beef to myths about factory farms, Katey shares how she connects with consumers at farmers markets, online, and through direct-to-consumer beef sales. If you’ve ever wondered how to better engage with consumers or how to respond to tough questions about beef production, this conversation will give you practical insights and encouragement. Timestamps: 00:00 – Introduction with Shaye Wanner01:35 – Why Katey Johnson bet on the beef industry 04:21 – Becoming a first-generation rancher06:00 – Selling beef direct-to-consumer and shipping nationwide07:21 – Common consumer concerns about beef production09:22 – Explaining the beef lifecycle: cow-calf to feedyard 11:14 – Why Katey is “Team Beef” regardless of how it’s finished13:03 – Grass-finished vs. grain-finished: consumer perceptions15:24 – Shocking myths and misinformation consumers believe17:05 – Beef’s role in upcycling food byproducts18:30 – Addressing glyphosate and other health claims19:57 – Building consumer trust as a rancher21:27 – Advice for ranchers: engaging with consumers respectfully23:36 – What Katey would do differently in her first five years24:50 – Where to connect with Katey online Resources & Links: Follow Katey Johnson: @zerocattleranch @kateyjohnsoncreative Favorite Seasoning: EatPluck.com (use code ShayeWanner for 15% off) Free Ranching Community: https://www.facebook.com/share/g/1FKWGvQKxh/