In this episode of the Casual Cattle Conversations podcast, Shaye talks with Tucker Brown about using social media as an alternative revenue stream for ranchers. Tucker shares his journey of leveraging platforms like Facebook, Instagram, TikTok, and YouTube to not only market their cattle operations but also create a substantial income. He discusses the challenges and rewards, the transition from casual posting to serious content creation, and the impact this has had on his family's life. He also gives practical advice on storytelling, handling negative feedback, and selecting brand partnerships, emphasizing the importance of staying authentic and strategic. This insightful conversation sheds light on how ranchers, especially the younger generation, can use social media to sustain and grow their family operations while inviting more people into the world of agriculture.   Learn more about Performance Beef: https://bit.ly/47PxY3W Learn more about Red Angus here: https://bit.ly/4iaU6bb  Connect with Shaye: https://www.casualcattleconversations.com/   00:00 Introduction to the Podcast 00:41 Meet Tucker Brown: A Ranching Legacy 03:14 Social Media as a Revenue Source 05:20 The Journey and Impact of Social Media 11:22 Monetization and Brand Partnerships 16:13 Advice for Aspiring Social Media Influencers 22:06 The Long Game: Building a Sustainable Presence 24:14 Speaking Engagements and Final Thoughts