THE BEGINNING. Art in Austria, 1945-1980. #6 Pop Art Pop Art as an art that mirrors modern absorbs the taste of the people. Flamboyant colors, hard outlines and flat depictions were popular, aesthetically reminding of advertisings and flashy neon signs in the big cities of the economically prospering 1960s. At first the eye-catching art promises lightness, easiness, consumption and entertainment. But particularly the works of Austrian Pop artists demonstrate their reservations about the consumer culture that is crucial for the creation of Pop Art. Ludwig Christian Attersee, Kiki Kogelnik, Cornelius Kolig, Robert Klemmer, Ingeborg G. Pluhar and Franz Zadrazil do actually confront the overstimulation of urban envorinments, the new materials, the seductions of the media and the world of consumer objects. The representation of everyday life‘s mythologies is also closely linked to the new household materials like plastic, and with techniques like collage, with inflatables and various printing techniques. ALBERTINAmodern | www.albertina.at Eine CastYourArt Produktion | www.castyourart.com