I interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning. Topics we covered: * Adapting your working life to the lockdown measures following the virus outbreak * Working from home becoming the new norm * Working for Simply Be, Missguided and Ego Shoes * The growth of fast Fashion and digital in Manchester * The importance of brand and storytelling through social media is how you stand out in the current saturated market * The transition of working in a business to working for yourself * The psychology of marketing your brand and making a change for yourself * How to find you why * Coaching people who want to change their job and their life Links and resources: * Beyond the stories podcast * https://www.laurenosullivan.com * laurenr.osullivan@hotmail.com * Fiona Murden - https://www.amazon.co.uk/Defining-You-profile-yourself-potential/dp/1473668387 * Letters From a hopeful creative podcast - https://podcasts.apple.com/gb/podcast/letters-from-a-hopeful-creative/id1408102079 * Albert Camus - The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion. We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com Connect with the host, Paul Casey https://www.casey-digital.co.uk @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter