I interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips.  The main topics we cover are: Comms strategy in 2009 versus 2020 Early stage social media marketing Working in-house versus working agency side Avoiding data paralysis and solving problems in the marketplace Balancing mental health with the demands of working in marketing The evolution of content marketing and social media marketing working in combination Networking and building your professional network How to manage your agency  Creating a multichannel marketing plan for an agency and for clients Learnings from launching a brand Mentors and looking after your mental health Wise words from Sian about careers: "A friend once told me, that in life you will possibly get fired or made redundant, make a terrible decision job wise and you will experience one job that will absolutely change your life". Links and resources Manchester Publicity association - https://www.mpa.org.uk/ Pro Manchester association - https://www.pro-manchester.co.uk/ Manchester Digital - https://www.manchesterdigital.com/ Esther Perel Podcast - https://www.audible.co.uk/ep/esther-perel?source_code=M2M14DFT1BkSH082015011R&ds_rl=1235779&ipRedirectOverride=true Good Strategy / Bad Strategy (apparently the best book on strategy!) -  https://www.amazon.co.uk/dp/1781256179/ref=cm_sw_em_r_mt_dp_U_8ilhEbVW4CHA1  Brene Brown - https://brenebrown.com/ Dan Nolan (Formerly of at the E-Word) - https://www.linkedin.com/in/danielvnolan/ Cindy Simmons (MD at the MPA) - https://www.linkedin.com/in/cindy-simmons-05891460/ Christian James (MD at The IF Agency and Sian's mentor) - https://www.linkedin.com/in/christian-james-74504b1/ Liane Grimshaw (Founder + MD at SupaReal) - https://www.linkedin.com/in/lianegrimshaw/ We hope you enjoy the episode and if you have any questions or follow up please contact me or Sian on Twitter or LinkedIn  SUBSCRIBE Spotify Apple Podcasts Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter