I interviewed Co-Founder of The Light Agency, Clair Heaviside, on how she has grown to be a female agency founder and driving company culture. Clair talks us through her diverse creative background and starting up the Light Agency with business partner Dom Carter.
Topics we covered:
- Starting out in an unconventional way through the Odd Arts Charity which is a global drama group who work with people to build confidence and get people to express themselves.
- How Clair has become part of the creative industry and working with a mix of creativity from performing arts and artists to traditional creative design.
- Approaching work with clients with the right agency values and culture, you can have great ideas and make money with the right values.
- Working in a more conscious agency environment.
- Sustainable and conscious brands are great but there is a flip side where people are creating purpose branding which is misleading to consumers in campaigns.
- Saying yes to things and taking opportunities.
- Learning about yourself and how other great businesses are ran.
- Clair realising that “It’s only marketing, no one has died.”
- Having the big job isn’t easy but growing the Light Agency with Dom Carter is going well and they are looking to grow in the future.
- Company culture and work life balance is really important to Clair and she goes into detail about how she see’s the ideal culture.
- Gaining tangible results from creating a high performing company culture. Representation and a supporting environment to help people from different backgrounds grow in future.
- “Coming into to work should feel like double art on a Friday and not double maths on a Monday”
- Gaining inspiration from Karl Barker, Nick Morgan, Rich Whitehouse, Paul Irwin, Ali Hanan, Cindy Gallop, Sandy Lindsay MBE.
- Walking dogs in Disley and getting headspace away from the mayhem of the city centre
- Quote from Jack Kerouac: "Because in the end, you won't remember the time you spent working in the office or mowing your lawn. Climb that goddamn mountain."
Links and resources:
We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com
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