I interviewed founder of What Marketing, Chris Townsend, on how building a paid social agency that create video content for clients in the travel sector and finding his work-life balance. Topics we covered: * Moving to Manchester from the North East to learn his trade at MediaCity * Chris has received a lot of great advice from Naomi Timperley  * He started out at TunaFish Media as a camera assistant  * Chris travelled and shot video content for 4 months in South East Asia is as amazing as it sounds * When creating video content always start with the audience first  * The evolution of the social video market from 10 pieces per campaign to over 100 pieces of content * Creating more sophisticated content at volume to get results for clients on Facebook and Instagram  * Trying to find the work life balance between being a director of a company, delivering for global travel clients and having a young family at home * Creating separation from your mobile phone to  * Working on Veganuary campaigns and trying to move to a more conscious diet after working with vegan clients * Chris gives a valuable insight into his process of creating social video content and then running ads for clients  * Top 3 tips from Chris on social video:     1. Set up is key - Transparency of data is key for reporting back on data for social media ad campaigns, always ensure the pixel is set up correctly and everything is being tracked. If the clients doesn’t know     2. Plan the content around the audience - Understanding why you are creating content and who you are targeting when creating social video is essential for getting return on your investment of content     3. Clarity of objectives - Being clear on what you are looking to achieve and ensure that you stick to the original plan that you have set out in terms of KPI’s, audiences and budgets otherwise this will skew the success of campaigns. * James McDonald from TunaFish Media has been a big influence to Chris’s career  Links and resources: * Chris Townsend on Twitter * Chris Townsend on LinkedIn * Email Chris - chris@whatmarketingcompany.com  * What Marketing on Twitter  * Escape from camp 14 book We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com  Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter