IdeaWorksCompany distributes reports to airline/travel industry professionals and members of the media on the topics of ancillary revenue, a la carte pricing, and loyalty marketing. The free distribution of the report and podcast is made possible through the sponsorship of CarTrawler. CarTrawler is the world’s leading B2B travel technology platform. This award-winning service brings opportunities to life by creating global online marketplaces for its 4,000 travel partners, 2,500 transport suppliers and one billion end customers.