In this episode, Braden and Joe discuss the value of focus groups and the insights they provide for political campaigns. They emphasize the role of public safety campaigns in motivating voters and the importance of being a third-party validator. They also highlight the ineffectiveness of mailers and the power of digital block walking in engaging voters. They stress the need for knowledgeable communicators and the impact of one-on-one conversations in campaigns. They discuss the effectiveness ...
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In this episode, Braden and Joe discuss the value of focus groups and the insights they provide for political campaigns. They emphasize the role of public safety campaigns in motivating voters and the importance of being a third-party validator. They also highlight the ineffectiveness of mailers and the power of digital block walking in engaging voters. They stress the need for knowledgeable communicators and the impact of one-on-one conversations in campaigns. They discuss the effectiveness ...
In this episode of the Cartographers Conversations, Braden Frame and Joe Cameron discuss their recent campaigns in 2023 and the success they achieved. They highlight the importance of connected television in political advertising and compare its cost to traditional television. They also discuss the targeting capabilities of connected television and the ability to track ad delivery. The conversation then shifts to their decision to open a lobbying shop and their success in passing bills on Cap...
Cartographers Conversations
In this episode, Braden and Joe discuss the value of focus groups and the insights they provide for political campaigns. They emphasize the role of public safety campaigns in motivating voters and the importance of being a third-party validator. They also highlight the ineffectiveness of mailers and the power of digital block walking in engaging voters. They stress the need for knowledgeable communicators and the impact of one-on-one conversations in campaigns. They discuss the effectiveness ...
