Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Jeremy Biron, Gen Furukawa
95 episodes
9 months ago
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
All content for Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared is the property of Jeremy Biron, Gen Furukawa and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
How To Launch Shoppable Live Streams that Convert, with Sarah Williams
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
27 minutes 51 seconds
3 years ago
How To Launch Shoppable Live Streams that Convert, with Sarah Williams
Live shopping is still in its infancy, but it is going to be very big.
Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology.
According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US.
In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products.
As an experienced practitioner, Sarah shared her playbook for creating effective live streams:
- How she prepares content and frameworks to run multiple live streams every week
- How she effectively tells the brand story and product story to connect with customers
- What tools and equipment she uses now, and what the beginner live streamer needs
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
