S5, E4: Cracking the Code: Email Automation, Preheader Text, and Email Sending

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Cart Insiders Podcast

Omnisend

74 episodes

4 months ago

Omnisend's Cart Insiders Podcast features leading DTC voices who share insights and analysis in all aspects of ecommerce, including email marketing, SMS, social media, consumer behaviors, and other topics top of mind for today’s ecommerce brands.

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All content for Cart Insiders Podcast is the property of Omnisend and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S5, E4: Cracking the Code: Email Automation, Preheader Text, and Email Sending

Cart Insiders Podcast

24 minutes 54 seconds

2 years ago

S5, E4: Cracking the Code: Email Automation, Preheader Text, and Email Sending

Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns.

Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, how long it should be, and gain general advice on using it effectively. Find out the connection between sending fewer emails and inbox placement, and get practical suggestions to address this dilemma with your boss.

Explore the recent developments in return policies as Amazon charges for returns made at The UPS Store under certain conditions. Greg and Gabe discuss the potential influence on other online retailers. Don't forget to like and subscribe for more insightful episodes. And if you have any email-related questions, leave them in the comments section. Discover how great email marketing doesn't have to be expensive with Omnisend, a cost-effective solution offering 24/7 live support. Happy marketing!

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