In this episode of the Carrot and Stick podcast, we delve into the entrepreneurial journey of Alex Elliott, co-founder of Liquid Personnel, a healthcare contract recruitment business that achieved remarkable success, scaling to over 140 staff and nine figures in revenue before its acquisition in 2016.

Alex shares invaluable insights gleaned from his experience, speaking of the critical role of process and data in scaling a business, the importance of maintaining high hiring standards, and the evolving landscape of recruitment in the digital age.

Key takeaways:

• The Power of Process and Data: Learn how documenting and refining core sales processes can drive efficiency and enable seamless scaling.
• Setting the Bar High: Discover why prioritising top-quartile talent and fostering a culture of excellence is crucial for sustainable growth.
• Navigating Change: Gain insights into the shifting dynamics of the recruitment industry, from the impact of remote work to the rise of AI and automation.