In this episode of Carlsbad People, Purpose, and Impact, host Bret Schanzenbach sits down with Ash L., founder of Green Madness and owner of MOOYAH Burgers, Fries, and Shakes in Carlsbad.
Ash shares his remarkable journey from growing up in Egypt and England, to traveling to nearly 90 countries, to launching a successful corporate career before pivoting into the restaurant industry. Starting as a baker at Einstein Bros. Bagels, Ash quickly rose to General Manager, later joined Luna Grill, and eventually launched his own MOOYAH franchise right here in Carlsbad.
Ash reflects on lessons learned in hospitality—treating every guest like royalty, managing every role as if you own it, and investing deeply in people and community. He also talks about the challenges and rewards of business ownership, his vision for growth in North County, and why fresh-baked buns and hand-cut fries matter just as much as strong leadership.
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