Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha
Marketing Talk: Learn - Grow - Thrive Podcast Link
https://lnk.bio/stephdennis
We are written, produced, hosted and edited by Stephanie Dennis
You’re awesome!! Go be your amazing self today!!!
Notes:
Most of us are not comfortable with self-promotion
That said, most of us do indeed need to leverage this skill
Whether in the workplace, for a business, or podcast, or social channels, etc.
Definition:
Dictionary.com
The action of promoting or publicizing oneself
What self-promotion is not?
Bragging
Huge difference between hey we made a new podcast episode vs we have the best podcast ever
Why is self-promotion important in our careers? AKA benefits to doing it
- Promotion opportunities
- Credibility
- Personal branding
- Builds confidence
- Professional (and probably personal) growth
- Gives you a leg up AKA a competitive edge
- Career or job satisfaction
- Build/rebuild your reputation
- Increase visibility
- Networking
- Career development
- Recognition
- Develop leadership skills
- Help overcome gender and/or diversity biases
- Increased motivation
- Puts your achievements center stage
- Proves your value
- Sets you up to be seen as a SME
- Puts you in a position to take control of your career
- Lead by example (fosters culture and can share other people's achievements too)
Tips/tools/techniques and resources
- Be real and authentic
- Set goals
- Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass)
- Start with what you know (current role, skills, knowledge
- Network
- Create a personal brand (portfolio if it applies)
- Leverage social platforms
- Seek feedback from team and others
- Create a website
- Design on brand (Canva, adobe)
- Create content
- Become a speaker
- Refine your storytelling skills (people relate to stories)
- Apply for awards
- Get your read on
- Leverage online courses
- Seek out a mentor
Don't list:
- Be fake
- Lie/embellish
- Be arrogant
- Be selfish
- Dismiss ethical issues
- Ignore feedback
- Over so it
- Be greedy
- Put all your eggs in the self-promotion basket
