The COVID-19 pandemic is acting as a catalyst for businesses to rapidly redefine the offers they position to consumers seeking goods and services. Layoffs, pay cuts, and furloughs are also driving people like us to reposition our value propositions to the needs of the current market. For the majority of professionals that derive income from organizations, we need to rethink the “product offer” we are positioning to potential companies in our job search. The entrepreneurial-minded are launching side hustles to mitigate the impact. Your path and timeline to employment may be influenced by the quality of your offer. This podcast studies the anatomy of an offer and shares perspectives from leading strategists to help you design an offer.  An offer template is provided as are books that I recommend for those of you who want to go deeper.