Artificial intelligence is reshaping how higher education institutions attract, enroll, and support students, bringing exciting opportunities and new challenges. Career education leaders Dana Hutton and Stephen Arthur join Jason Altmire to discuss their new best practices guide in which they explore how AI can simplify enrollment, reduce barriers, and create better outcomes for students. They discuss how these tools can help improve the efficiency of the admissions process and enhance marketing, but only if there are clear goals tied to student success, proper oversight, and high-quality, well-organized data for an AI tool to use. 

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