How do people go about looking for a mechanic? Let's say you're brand new in town. You don't know anybody and you have European sports car that needs a very competent, skilled mechanic who specializes in European sports cars. You have a couple options. You could get online and let's say you find, 10 different mechanics that work on European sports cars. Maybe check out the reviews, but you don't really know how trustworthy those are. Or you can just roll a dice and try one of them.  Or let's say one of your friends says, "Oh, you know what? I used that mechanic over there and they were fantastic."  If you have those two things presented to you, nine times out of ten, human nature is going to make us go with the person that our friend recommended. The reason for that is because of trust and risk and when somebody that you trust vouches for a mechanic, let's say, you feel much more safe about going with that person.  Put this in the context of you as a job seeker. As a job hunter, as an employee, or as somebody who is looking to make a move to another company, you are an opportunity for someone else to solve a problem, provide a service, or fill a need.  A lot of people think that the job search is where they're trying to get something from the employer. The candidate, the job hunter is trying to get the employer to hire them. But what's actually happening is the candidate or the employee is providing a service and solving a problem or filling a need for the employer and the employer is compensating them, through payroll or commissions, or however, whatever the pay structure is.  So realize that you are like a mechanic, and the employer is like a person with a broken car. And they're out there looking for somebody to come in and fix their car or fix their problem.  If a hiring manager is looking for somebody to fix their problem, and they have the option of putting the post out in public and collecting hundreds of resumes. Or they have somebody in their network saying, "My friend would be perfect for this job."  If the boss is really trying to find somebody that other people they know can vouch for, then that's a great opportunity.  It's important to understand how powerful word of mouth is. Word of mouth is much more powerful even in the 21st century when people have access to all of the world's information on the internet. If you create avenues for people to find you, you create association.  Let's say that you are out there and you are looking for a job. Let people in your network know, whether it's creating awareness with the whole world or just certain people that says, "Hey, if you know anybody, if you hear of anybody that is looking, think of me." And the more often that you do that, the better. The more likely you are that somebody in your network is going to be talking to somebody else and they're going to say, "I know just the right person." And then they're going to recommend you or think of you. I can't even tell you how many dozens, if not hundreds of times I have helped people find a great job that they were looking for by just this one exercise.  If somebody who's hiring and looking for somebody like you, if they can find somebody that knows you and can vouch for you, then suddenly you're on fast track to the front of the line for the next interview, and probably have the greatest advantage of getting that job over anybody else who just blindly submitted a resume.