Executives over 40 are polishing themselves into irrelevance. New résumé formats. AI-ing to death, noodling over every tweak and keyword hack. Titles that don’t matter.  All distractions. And none of it wins interview momentum or the offer Here’s the only question that does knowing this: “What urgent and expensive problem do you have the unfair advantage to solve?” That’s not theory—it’s survival math. Not urgent? You’ll wait months. Not expensive? They’ll nickel-and-dime you or label you as overqualified No unfair advantage? You’re one of too many, and the offer goes to someone else.  But when urgency, expense, and unfair advantage collide—you’re the bullseye. That’s where hiring budgets unlock. That’s how offers land. In this episode you’ll hear: Why companies don’t pay for passion or polish—they pay to stop bleeding. The 3 filters every executive must pass before they’re taken seriously. How to flip the script from “what job do I want?” to “where’s the fire, who’s paying, and why am I holding the hose?” My own urgent + expensive + unfair advantage—and how it changes the game. If your search feels like quicksand, if your severance is dwindling, if you’re sick of being overlooked—this is your pivot point. Because polish is dead weight. The bullseye is the only target that matters.   Loved the episode? Subscribe to it! Follow me on LinkedIn: https://www.linkedin.com/in/lorengreiff/ Follow me on Instagram: https://www.instagram.com/portfoliorocket/ Watch my podcast on YouTube: https://www.youtube.com/channel/UCpGM7j8croBkkZ4bLqN7DOQ/