When I first started coaching, I was attending 2-3 certifications per year to develop my skills and help my clients on a deeper level.

Some of those certifications would conclusively make me a better coach, and other certifications sometimes created more client issues, not less.

The problem with most certifications I was attending, is that they were strictly focused on the technical aspects of specific modalities; kettlebells, olympic weightlifting, gymnastics, mobility, or pose running.

Every certification was focused on what to coach, but very little focus was placed on how to coach it and create buy-in with the everyday person.

So I would start nerding out on the nuances of a snatch or kettlebell swing, only to see everyone's eyes glazed over.

I quickly realized that coaching has less to do with the knowledge you have, and more to do with how you can relate that knowledge to each client and group you are working with.

In today's episode, we discuss how certain certifications could be making you a worse coach, and how you can formulate a mindset and framework that allows you to get value from.