A long time listener of the podcast reached out for some quick advice before he opens his first gym later this summer, Gowanus Fitness in Brooklyn, NY.

Instead of answering his questions 1-on-1, I thought it would be fun and valuable to bring him on the podcast and give him some feedback and coaching live for everyone to learn from.

In today's episode, we dive into how to set up your memberships, pricing, and marketing in a way to fill your gym and be successful right from Day 1.

We discuss when and where to use discounts, and how to set up founding member packages that bring clients into the gym, but don't overextend the business and crush the profit margin.