For this third and final EUDR episode, we talked with Lena Schweighoëfer and Reena Eddiks from the Sustainability team at Tchibo. Lena specializes in everything related to EUDR, and Reena oversees the sustainability strategy on a country level. Lena and Reena talked about the: -Awareness throughout the industry, but also how the industry is highlighting the uncertainties within the regulation. -The threat that the EUDR could push the already disadvantaged smallholders from the supply chain, -And how Tchibo is developing methodologies that address multiple dimensions within the supply chain: from mapping plots and remote sensing to human rights violations. #EUDR #deforestation #deforestación #coffee #supplychain #coffeeroaster