Caffeinated Campaigns: Episode 3 Welcome to “Caffeinated Campaigns” presented by CGC Media and Edifice Automotive Marketing. This podcast brews bold insights, high-octane strategies, and real-world tips, tricks, and tactics that actually drive results. Whether you're a dealer, vendor, sales pro, marketing strategist, or industry innovator, each episode pours a fresh cup of actionable advice to fuel your next move and keep your marketing engine running strong. In this episode, we're joined by Sheridan Schreiber and Hale Soucie from Edifice Automotive Marketing. We dive into why traditional paid search methods are becoming less effective and why a proactive, strategic approach is essential for dealers. We discuss how Edifice helps dealerships target the right customers with a customized approach, guaranteeing a 4x ROI and giving them a competitive edge. This is a must listen for anyone looking to stop passively waiting for customers and start actively creating their market. ☕
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