Summary

In this conversation, Janice Sullivan discusses how photographers can differentiate themselves in a competitive market by building premium offers that reflect their unique values and brand. She emphasizes the importance of understanding one's mission, creating a strong portfolio, and identifying what sets them apart from others. The discussion also covers strategies for attracting clients and the significance of passion in sustaining a photography business.

Takeaways

Most photographers compete by lowering prices and adding extras.

Building a premium offer is essential for standing out.

Understanding your values is crucial in photography.

You need a strong portfolio to attract clients.

Selling feelings is more important than selling photographs.

Identifying unique value propositions can set you apart.

Learning from premium brands can inspire your own offerings.

Creating your own space in the market is vital.

Passion drives success in creative entrepreneurship.

Your work and you are valuable, and people pay for value.