Richard Liverman: Brand DNA & The Power of Ambassadors
What do food, stories, and ambassadors all have in common? They’re at the heart of building brands that last.
In this episode of Captive Conversations, I sit down with Richard Liverman to talk about:
✨ Why brand DNA is more powerful than just marketing
✨ The role of ambassadors in scaling businesses
✨ Why curiosity is key for growth
✨ His challenge to hospitality: stop saying “we’ve always done it this way”
And of course – his reminder to all of us: “Don’t be boring. Be a little more amazing.”