In this episode of Captive Conversations, Adam Foreman sits down with Matt Serwin, Director of Partnerships at Klaviyo, to discuss how hospitality operators can use data to truly understand their guests.

💡 Highlights:

• How Toast and OpenTable data power personalisation

• Why first-party data is the foundation of real loyalty

• What AI means for guest experience

• How to shift from vanity metrics to actionable insight

🎙️ “Data should make marketing smarter, not harder.”

Listen on Spotify, Apple Podcasts, or wherever you get yours.

#CaptiveConversations #HospitalityTech #Klaviyo #CRM #DataInsights