In this episode of Captive Conversations, I sit down with Jack Edge, founder of Edgey, to explore his journey from hospitality operations into the world of branding and creative strategy.

We dig into the real lessons from running venues, why operators need to think like lifestyle brands, and how storytelling is becoming the missing link in guest experience.

In this episode, we cover:

✅ What Jack learned from years in operations

✅ Why branding and storytelling are as important as great service

✅ The birth of Edgey and its mission to reshape hospitality marketing

✅ How retail and lifestyle brands can inspire hospitality

✅ The future of creative storytelling in a digital-first industry

💡 One standout quote:

If you’re an operator, marketer, or creative, this one’s packed with insights on how to build brands that stand out and connect with guests.

“If you don’t tell your story, someone else will — and it might not be the version you want out there.”