🎙️ Catherine Allen on Selling with Empathy & Building Stereo
In this episode of Captive Conversations, Adam chats with Catherine Allen, sales leader turned founder, about building Tidr, a new tool for sales enablement in hospitality.
From her early days doing cold outreach at Trail to launching her own platform, Catherine shares what she’s learned about earning trust, finding product-market fit, and growing with grit.
🔥 Highlights:
How rejection shaped her sales mindset
Building relationships over transactions
Why most outreach fails (and how to fix it)
Stereo’s vision: empowering teams from the inside
What ops people actually want from tech
💡 “You get one shot to show up as someone useful, not annoying.”
If you’re in SaaS, hospitality sales, or ops, this episode is a must.
#CaptiveConversations #HospitalitySales #Stereo #Startups #HospitalityTech