This is my Roman Empire! I have my SUPER talented Brand Designer Caroline on the podcast today. Caroline is a Colorado-based Brand Designer and Illustrator, and the Founder of Caroline Parker Creative – a boutique branding & graphic design studio.  She’s giving us the key insights to establishing strong resonance as a brand and why that translates to profit.  We talk about: The tools to build a personal brand Using human design to operate a business  The brand creation process  How long it takes to build a sustainable business as a freelancer Translating core values into design (and a bunch of examples) When to look at the competitive landscape and when to look forward Communicating tone of voice  …and so much more  This year, she’ll be opening the doors to her latest venture, Pizza Bagel Studio, a design studio dedicated to delivering tasteful design that honors brands and the humans behind them. You can find her on Instagram @carolineparkercreative, soon to be @pizzabagelstudio, or online at carolineparkercreative.com or pizzabagelstudio.com. Fact check : I know that Murphys law is NOT “an object at rest stays at rest…etc.” oops