Cendana Capital is a San Francisco-based fund of funds investing in early-stage venture capital ventures. The firm was launched in 2010 and has over $2B in assets. Cendana has invested in many VC teams that have gone on to enjoy great success, like Forerunner Ventures, K9 Ventures, and IA Ventures.

In this episode, the founder of Cendana, Michael Kim, focuses specifically on the strategies institutional LPs use to evaluate and partner with new and emerging GPs, covering key topics like identifying high-potential investments, navigating long-term portfolios, leveraging secondary opportunities, and assessing cultural fluency in global markets.

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Through our research, thought leadership, and annual program, IMD’s Venture Asset Management Initiative aims to demystify venture asset management in Switzerland and across Europe.

To find out more about IMD visit imd.org

For more information about our Venture Capital Asset Management program visit: imd.org/finance/vam/