So what does it take to become Communicator of the Year? We find out from Wendy Aguilar with the Sacramento Fire Department, who received one of CAPIO’s highest honors at the recent conference in Monterey.
Hint: be open to crazy ideas
Link: Sacramento Fire Department TikTok
In this episode, you’ll hear:
A snippet of Wendy’s acceptance speech (1:14)
Who is Wendy Aguilar? (2:27)
Where did she put her award? (3:40)
What is Wendy passionate about? (4:24)
How did she come up with the idea for her award-winning video series? (5:04)
Why, as storytellers, we should “go for it” (7:20)
How to get people to resonate with your story (8:42)
How to make your stories connect with your community (11:15)
What does Wendy’s job entail? (14:38)
What is it like to work for a fire department? (15:50)
What’s the difference between a fire engine and a fire truck? Learning new lingo (18:50)
Why did she choose a career as a PIO? (19:50)
How does she balance “putting out fires” vs. planning communications? (22:00)
Lessons Wendy has learned at Sac Fire (23:00)
How has CAPIO benefited Wendy’s career? (24:18)
