In this episode of Canned - the Marketing Podcast, hosts Ben van Rooy and Steph Quantrill discuss the challenges and strategies in marketing, particularly focusing on what to do when faced with budget cuts. They explore the importance of creativity, the impact of celebrity endorsements, and the necessity of building strong relationships with customers and partners.    Takeaways Budget cuts are a common challenge in marketing. Scarcity can drive consumer interest and engagement. Celebrity endorsements can turn a negative situation into a positive PR opportunity. Marketers should be proactive in managing budgets and expectations. Building relationships with customers is crucial for long-term success. User-generated content can be a cost-effective marketing strategy. Data analytics is essential for demonstrating marketing effectiveness. Maintaining visibility in the market is important during budget cuts. Understanding your audience is key to effective marketing.