In this episode of Cannabis Unlocked, Kelly Coyne (Partner at D4 Investments) sits down with Jordan Youkilis (Founding Partner at KEY Investment Partners) to discuss the current state of cannabis investing, opportunities for growth, and the shift in buyer demographics being seen nationwide. The conversation begins with a dive into Kelly's background, her path towards D4 Investments, an overview of D4 investments investing strategies and their investment in Talarya. From there, Kelly talks through D4’s experience merging distressed assets to create a stronger business and how that experience lends itself to success in the battered cannabis industry. The talk continues with Kelly and Jordans perspectives around cannabis brands, their successes and how they represent a strong growth path for the cannabis industry. This episode concludes with an overview of the demographics of cannabis buyers and how the buyer persona of a “cannabis user” is changing. Please enjoy!