In this episode of Cannabis Unlocked: Joe Lustberg, Co-Founder of Upwise Capital, joins KEY Investment Partners Founding Partner, Jordan Youkilis, to unpack what’s happening in cannabis debt markets. The conversation begins with Joe’s background, from his origins in the New York cannabis scene to his entrance in direct lending, which eventually led him to build Upwise Capital. From there, Joe and Jordan dive into how MSO’s have evolved and the current state of debt in cannabis, which has been marked by a sharp rise in the cost of capital. The episode closes with a look ahead, including the rise of the intoxicating hemp products, the competition it presents, and the harm legalization could do to smaller operators. Please Enjoy the episode!