In this episode of Cannabis Unlocked, Jill Ellsworth (Founder of Willow Industries) joins Jordan Youkilis (Founding Partner at KEY Investment Partners) to dive into the critical issues of cannabis safety, regulatory challenges and the importance of product safety. The conversation kicks off with Jill's transition from running a Juice business to cannabis, highlighting her pioneering efforts in cannabis decontamination with Willow Industries. Jill shares insights on consumer misconceptions regarding cannabis safety and the rigorous testing it undergoes. The discussion then explores the evolution of safety measures from reactive to proactive strategies across the industry and the implications of disjointed state regulations and the potential for federal oversight in the future. The episode wraps up with a look at Willow's latest innovation, Willow Air, which tackles air contamination in cultivation facilities. Please enjoy!