In this episode of the Canine Culture Podcast, we sit down with Tricia Montgomery — founder of Moose's March, certified pet nutrition coach, and human-animal bond expert. Tricia shares the inspiring (and emotional) story behind Moose's March, created in memory of her heart dog, Moose, and their mission to end pet cancer.
We dive into why pet cancer awareness is so critical, the alarming statistics, and how many pet parents still don’t know dogs and cats are at risk. Tricia talks about the importance of early detection, reducing everyday toxins in pet products, and the Moose Approved badge — designed to help pet parents make safer choices.
We also discuss the emotional side of caring for a sick or aging pet and the resources Moose's March offers to support families through it all.
Learn how you can get involved, get your pet tested, and help march for more memories.
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About Moose's March:
This fund was created in honor of Moose P. Montgomery. Moose passed away of Stage 4 Lymphoma on May 14, 2022, his memory will live on helping other pets and their people who can least afford care.
While we can never love, cherish, or appreciate their life enough, this is our way of continuing the memory of Moose and his legacy by supporting those impacted by pet cancer.
Your donation will help fund treatment and increase public awareness.
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Follow Moose's March:
Moose's March Website
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Give the episode a listen on your favorite podcast platform and let us know what you think! Now available on Apple Podcasts, Spotify,, Amazon Music, and Pocket Casts.
As always, the topics discussed are for informational purposes only and if you have specific questions about your pets, please contact your local veterinarian.
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