145: How Gen Z Will Change Business Forever with Kathleen Hessert

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Can I Pick Your Brain?

Daniel Gefen

166 episodes

9 months ago

Learn from Billionaires, Bestselling Authors and World Class Leaders how they got from where they were to where they are today and the exact steps they took to reach success! Daniel Gefen picks the brains of successful entrepreneurs to dig deeper and go beyond the outside shiny appearances. In a world filled with noise and hot air, Daniel cuts through the ego and goes for the heart and gut of each guest to reveal the essence of what it takes to be successful.

All content for Can I Pick Your Brain? is the property of Daniel Gefen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

145: How Gen Z Will Change Business Forever with Kathleen Hessert

Can I Pick Your Brain?

37 minutes 23 seconds

7 years ago

145: How Gen Z Will Change Business Forever with Kathleen Hessert

I didn’t know what a Gen Z was before doing this interview. I thought it was a children’s cartoon program.
Turns out Gen Z is something we need to really pay attention to if we want to stay current and not risk becoming outdated.
Companies like Blockbuster became extinct because they didn’t take social and technological evolution seriously.
By 2020 40% of the population will be made up of the Gen Zs
What we discussed:

* Why you need to pay close attention to the Gen Z population
* How Kathleen got to work with P Diddy and the Pope at the same time
* How to gain trust with Gen Zs
* The difference between promotion and attraction
* How to communicate to a new generation
* How to create a powerful brand with raving fans
* … and MUCH MORE

* Interesting highlights:
* Kathleen Launched shaquille o’neal on Twitter
* The Gen Z population spends $44 Billion a year and influences $600 Billion

Resources & Links:

* www.WeRGenZ.com
* PodBooker.com
* The Daniel Gefen Show
* The Self Help Addict (My book)
* Gefen Media Group (Sponsor)

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