Bowel Research UK’s Patient and Public Involvement Manager Sam Alexandra Rose is joined by Steve Clark to discuss his research into the “nocebo” effect. Steve was diagnosed with stage 4 colorectal cancer in 2013 and has since become an active patient advocate. In 2017 he set up StriveForFive.org, a not-for-profit organization with the mission to give hope to fellow patients with stage 4 cancer. Steve and Sam talk about the nocebo effect – the idea that environmental influences or ideas could negatively impact treatment for cancer and other illnesses. You can read more about the nocebo effect at the link to the whitepaper below. Strive For Five website Steve's whitepapers: Navigating the nocebo effect through patient engagement is the key to setting patients up for success Patient Centricity to Integration: Enhancing Cancer Outcomes   Read the transcript for this episode. Find out more about Bowel Research UK   Music is “Summer Guitar” by Amaksi from Pixabay.