Doctors have a love-hate relationship with online reviews. A positive review can be great marketing. A poor review can be damaging to the practice. Sometimes a practice earns that negative review, but there are also times there may have been a misunderstanding or the patient is not being true to the facts and the office feels compelled to reply. This might not be a problem in other industries, but healthcare has a thing called HIPAA!

Heather Irving, Director of Customer Success for Abyde, walks us through the Do's and Don'ts.