How to Stop Wasting Money on Connected TV Ads with Billy McBeath

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Campaign Trend Podcast

Eric Wilson

156 episodes

2 weeks ago

Have a question, comment, idea or suggestion? Send us a text. What should smart campaigners be doing right now to prepare for 2026? In this special episode, we're sharing a recent webinar hosted by Campaigns & Elections and sponsored by Prompt.io, where host Eric Wilson sits down with Farz Sokhansanj, President of Prompt.io, to unpack the tech trends and strategic shifts that will define the next election cycle. Visit our website: CampaignTrend.com

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How to Stop Wasting Money on Connected TV Ads with Billy McBeath

Campaign Trend Podcast

18 minutes

4 weeks ago

How to Stop Wasting Money on Connected TV Ads with Billy McBeath

Have a question, comment, idea or suggestion? Send us a text. Billy McBeath from Senate Leadership Fund reveals why most political campaigns are still buying connected TV like it's 2015—and what they should do instead. He breaks down the breakthrough YouTube study that forced SLF to rebuild their entire advertising strategy mid-cycle, discovering that 14 impressions on YouTube moved polling numbers like broadcast TV. Billy explains how to get modeling, polling, and reporting to actually talk ...