As the Senior Director of Music & Entertainment at Berk Communications, Morais has successfully spearheaded nationally and internationally-renowned publicity campaigns such as:- Spearheaded the international “Free Meek” PR campaign that resulted in the Grammy-nominated artist Meek Mill’s release from an unjust incarceration and inspired a renewed conversation around criminal justice reform in the United States- Organized and oversaw the press conference launch of the REFORM Alliance that ...
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As the Senior Director of Music & Entertainment at Berk Communications, Morais has successfully spearheaded nationally and internationally-renowned publicity campaigns such as:- Spearheaded the international “Free Meek” PR campaign that resulted in the Grammy-nominated artist Meek Mill’s release from an unjust incarceration and inspired a renewed conversation around criminal justice reform in the United States- Organized and oversaw the press conference launch of the REFORM Alliance that ...
Spotify's John Stein — How to Find Trends in Music and Create New Ones
Came a Long Way
35 minutes
5 years ago
Spotify's John Stein — How to Find Trends in Music and Create New Ones
John Stein is Spotify's North American Lead and co-creator of popular playlist 'Pollen'. During our conversation with John, we talked about the process behind building a genre-less playlist that lead to 400,000+ followers and the importance of data when spotting trends. John lists some of his favorite artists that inspire him and touches on how cultural behavior in today's music is shifting based on various genres. We found John's advice on emerging artists extremely valuable and believe it's...
Came a Long Way
As the Senior Director of Music & Entertainment at Berk Communications, Morais has successfully spearheaded nationally and internationally-renowned publicity campaigns such as:- Spearheaded the international “Free Meek” PR campaign that resulted in the Grammy-nominated artist Meek Mill’s release from an unjust incarceration and inspired a renewed conversation around criminal justice reform in the United States- Organized and oversaw the press conference launch of the REFORM Alliance that ...
