This podcast is not polished. It’s not planned out. It’s just me — recording voice notes in real time as I move through the One Day MBA program and rebuild my business from the inside out.
I’ve been running my business for seven years. But this? This is Calm & Colorful 2.0. A new version. A deeper mission. A bigger ripple. And I’m documenting the journey as it unfolds — one day, one alignment, one breakthrough at a time.
The One Day MBA is an 18-month, hands-on business accelerator where you grow your business in real time — with strategy, coaching, community, and way more truth-telling than I expected. I said yes because I was ready to bring my business back to life. To lead with more clarity, more confidence, and more me.
Because this season is all about being fully alive in it — not just getting through it.
This podcast is for the ones doing business with babies on their hips and big dreams in their hearts.
For the ones who crave both strategy and softness.
For the mamas bringing their full selves to the work.
Mama. Business. Alive.
Unfiltered. Unedited. Just one day at a time.
Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path.
This podcast is not polished. It’s not planned out. It’s just me — recording voice notes in real time as I move through the One Day MBA program and rebuild my business from the inside out.
I’ve been running my business for seven years. But this? This is Calm & Colorful 2.0. A new version. A deeper mission. A bigger ripple. And I’m documenting the journey as it unfolds — one day, one alignment, one breakthrough at a time.
The One Day MBA is an 18-month, hands-on business accelerator where you grow your business in real time — with strategy, coaching, community, and way more truth-telling than I expected. I said yes because I was ready to bring my business back to life. To lead with more clarity, more confidence, and more me.
Because this season is all about being fully alive in it — not just getting through it.
This podcast is for the ones doing business with babies on their hips and big dreams in their hearts.
For the ones who crave both strategy and softness.
For the mamas bringing their full selves to the work.
Mama. Business. Alive.
Unfiltered. Unedited. Just one day at a time.
Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path.
This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful.
Len taught us the Van Westendorp Price Sensitivity Method - a 50-year-old framework that uses just four simple questions to find your optimal price point. No more guessing, no more pricing from fear, no more copying competitors.
But here's the real breakthrough: I finally understand that underpricing isn't humble or generous - it's actually telling your customers that your work isn't valuable. And that hit me hard.
If you've been struggling with pricing your services, afraid to charge what you're worth, or stuck in that impossible middle of not wanting to price people out but also not wanting to undervalue your work - this episode is for you.
I'm sharing my exact action plan for implementing this method, the "money leaks" that eat your profits, and why this one workshop might change everything about how I price Calm & Colorful 2.0.
Next episode: I'm sharing my actual survey results and what happens when I test these new price points in the real world.
Key Takeaways:
Resources mentioned: Van Westendorp survey templates, Survey Monkey, pricing analysis tools
This podcast documents my real-time journey through the One Day MBA program as I rebuild my business from the inside out. Unfiltered, unedited, one breakthrough at a time.
Let’s Stay Calm & Colorful Together
Explore my books, audio tools, and mama support at www.calmandcolorful.com — and join the free Calm & Colorful Circle for updates, emotional regulation tips, and community.
Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani