Having a business isn’t the same as building a brand.
In this week’s episode of Call Your Publicist, hosts Jenna Guarneri and Alexandra Anastasio break down what truly separates a business from a brand — and why the difference matters for long-term success.
From Buc-ee’s cult following to Coca-Cola’s “Share a Coke” campaign to Airbnb becoming a household name, they explore how great brands create emotional connections, loyalty, and culture that go far beyond products or services.
Tune in to learn:
The key elements of brand identity (voice, values, visuals)
How consistency builds trust and recognition
Why emotion and storytelling drive loyalty more than sales tactics
Actionable tips to start shaping your own brand today
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