From finance to the beverage aisle, Jennifer Ross turned a personal need into a national zero-sugar brand. As the co-founder of Swoon, she shares how she went from Harvard Business School to seeing her drinks on the shelves of Whole Foods, Target, and Kroger.
In this episode, we dive into the realities of entrepreneurship — building a company from scratch, staying authentic to your mission, and navigating the highs and lows of leadership. Jennifer opens up about her journey as a female founder, her lessons from early pivots, and the collaborations that helped Swoon stand out in a crowded industry.
If you’ve ever dreamed about turning an idea into something bigger, this one’s for you.
Watch and listen to learn:
How Jennifer turned a childhood craving into a modern beverage brand
The importance of authenticity in partnerships and branding
Why perfection can hold you back from starting
What it’s really like to scale a consumer product in today’s market