Purpose-driven PR is more than a trend, it’s the future of brand storytelling. In this episode, Jenna Guarneri and Alexandra Anastasio explore how brands that prioritize values over profits are creating deeper connections with their audiences.

From Patagonia’s billion-dollar climate pledge to Tilt Beauty’s accessible, ergonomic products, the hosts unpack how authenticity, empathy, and storytelling fuel loyalty and impact.

Whether you’re a founder, marketer, or PR professional, this episode will inspire you to think differently about how purpose shapes brand identity.