Sydney Sweeney, KATSEYE, RushTok: PR and branding are changing fast.

This week, Jenna Guarneri and Alexandra Anastasio unpack why American Eagle’s celebrity gamble fell flat, how Gap struck gold with a viral girl group, and what Skims’ RushTok-inspired campaign reveals about the new era of marketing.

We cover:

• Why not all PR is good PR

• The risks and rewards of controversy

• The shift from A-list endorsements to authentic voices

• Tips for business owners on knowing when to jump on trends

  
  

🎧 Tune in to hear why connection (not controversy) is the future of brand storytelling.