One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.
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One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.
162: Howard Ibach on why better briefs breed better results.
Call To Action
54 minutes
6 months ago
162: Howard Ibach on why better briefs breed better results.
Call To Action
One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.