One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.
All content for Call To Action is the property of Giles Edwards and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.
161: Adam Ferrier on why listening to your customers can be bad for your brand
Call To Action
42 minutes
6 months ago
161: Adam Ferrier on why listening to your customers can be bad for your brand
Call To Action
One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.