In this episode, we chat with the founders of Bay Juice about the real behind-the-scenes of building a business. They open up about expanding to the U.S., burning through cash, and learning some hard lessons with agencies and consultants. We also talk about the moment they had to pull back and refocus on Australia, all while working side jobs to keep things going. From reporting to a board of billion-dollar investors to launching their new energy drink, it's a wild ride filled with honest stories, laughs, and great advice for anyone starting out.

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Website of Bae Juice: https://drinkbaejuice.com.au/